Use your logo everywhere. There is a lot of cometition in this industry, but you can come out ahead by making sure your logo gets as much exposure as possible. Once your logo is complete, it should be included on all company communications, both on paper and on the internet, as well as signage, website word of mouth making and anywhere else it will fit. This branding will do a company no good if they are never seen by the potential customers who have the ability to make or break your business.